Someone asked me today, "What is so significiant about blogging? Why should I blog?"
This is a great post that helps capture the essence of the opportunity that blogging offers for your company, church or ministry and how it is changing the effectiveness of traditional public relations.
Joseph Thornley expands on the subject and adds value (& visuals ) to the original content that originated from a group of top tier marketing thinkers that Eric Kintz gathered to discuss the topic:
- David Armano - Creative VP - Digitas – Logic + Emotion
- Peter Blackshaw - CMO - Nielsen Buzz Metrics – Consumer Generated Media
- David Churbuck - VP Global Web Marketing - Lenovo – Churbuck
- Dan Greenfield - VP Corporate Communications - EarthLink – Bernaisesource
- Will Waugh – Senior Director, Communications - ANA – Marketing Maestros
Comments